In February 2018, I made more than $54 from Sponsored Posts on TSO. I was not expecting that much of money from sponsored posts(my blog had like 50,000 sessions and most of the traffic is from Philipines. Even though I haven’t placed a separate page to show that I accept sponsored posts on my blog. Those Advertisers looking for sponsored posts asked me about the amount I charge for sponsored posts. I just blindly accepted to $25 for a post and another $29 for another sponsored post.
This is my first experience with sponsored posts. I am not the mastermind of sponsored posts. But, I would try to share everything I learned from my first encounter with sponsored content.
I will answer everything. How I got guest posting requests? What Guest posting requests to accept? How much to charge? and more…
What a Sponsored Post request looks like?
On 5th February 2018, I got the below email. Request for a Guest post/sponsored post and banner advertisement.
As I do not accept banner ads, so sent back an email accepting a sponsored post on my blog.
Things to remember before accepting a Sponsored Post on your blog.
Always choose Sponsored Post request which is related to your blog niche. Let’s say your blog is a tech niche and a company selling VPN service wants to do a Sponsored Post on your blog. This is fine. You may consider accepting the proposal.
Sometimes some companies do not mention about money. But, you should tell them about the price you charge. After all, you need to earn something to run your blog.
This is a win-win situation for both the parties as the companies get exposure, traffic, links to their blog and in return you earn something to keep doing the things you love.
How much should you charge for a Sponsored Post?
What do you think, How much you should charge for Guest Posting? There are some factors which are helpful for the estimation of the price.
Most of the Guest Post proposal is for getting a dofollow link. They, definitely look for DA on your blog.
Some Look for traffic on your blog, they want more visitors to their blog as they are finding it difficult to get from natural google ranking.
My blog, TSO is a Tech Niche blog with DA 15, they were happy to pay me $25.
So, decide yours. How much you want to charge for a guest post.
3 THINGS TO REMEMBER BEFORE YOU PUBLISH A SPONSORED POST
Sponsored Blog Post Disclosure
Do not ever forget to disclose about sponsored posts on your blog. Sponsored are one way of advertisement. You should tell your readers about the advertisement. In this way, you will make strong bonds with your readers. Your readers will come to know about the company you are endorsing, it will clear the thoughts.
Ask them to provide Company Logo, Mark, Signature
It is good to ask them to provide the company logo, mark, signature. You will be able to cut out some of your time spent. No worries for intellectual property infringement.
Before you hit publish button show the draft
I highly suggest you show a draft of the sponsored post to the company officials. It will help to make corrections if needed. A draft can be made with Google Docs or Windows Docs. Just email the draft and wait for approval. Make changes if needed and hit publish.
Is Sponsored Posting can cause Google penalty?
According to the Google exchange of links with money, products, gifts is strictly prohibited. If found, violation of rule can cause search engine penalty which means your blog will no longer be visible on google.
Most of the Sponsored Post proposal is for getting a dofollow link. If you are taking very few sponsored posts per month, it’s ok. If you are accepting too many sponsored posts giving lots of dofollow backlinks that will create too many spammy links!
Dofollow links tell google search bot to crawl those links and give them priority in search ranking. Whereas nofollow links tell Google Search Bot not to crawl the links and gives them less priority.
There is a white hat guest post technique which is most of the blogs are doing now. It is actually not white hat. But, it can save your blog from search engine penalty.
Now, what you need to do is that you need to tell your sponsor that you will provide dofollow links for a limited time. Lets’ say for 6 months or one year. After that, you will change it to nofollow links.
Of course, many will not be happy. But, that is the way you can remain safe from search engine penalty.
How to get Sponsored Post Requests?
Sometimes companies/agencies reach you directly. To know that you accept guest posting it is good to build a page on guest posting on your blog. You can link the guest page on the secondary menu bar along with contact page, about page.
YOU SHOULD NOT ACCEPT ALL GUEST POST REQUESTS YOU RECEIVE.
It is more likely to happen your email inbox filled with guest post requests. I do not recommend to accept each and every guest posts. Accept guest posts which aline with your blog niche.
5 EASIEST WAY TO FIND A SPONSOR FOR YOUR BLOG
Placing a Sponsored post/advertisement/guest post section on your blog:
It tells possible sponsors to come to your blog to see that your blog accepts sponsored content.
There is another way Guest Posts request can be received. Join an SEO agency/service and list your blog for guest posting opportunities. One such SEO service provider is HOTH. It is very fast as they have very large traffic and guest posting requests around the worlds. They will find a suitable deal for your blog with a related niche.
Joining a blog Agency:
The easiest way is joining a Blog Agency like PayPerPost they will find a sponsor for you. There are tons of other websites like PayPerPost. But they are not as effective as PayPerPost.
I am able to grab a sponsorship opportunity within the first week. Which is not the same as other Blog Advertising Agency.
There is another awesome website same like PayPerPost called SeedingUP which is added advantage for lifestyle niche blogs. They pay well.
You can also directly contact brands and companies for sponsored posts. All brands will not reply to your email. But one out of 20 emails may reply you back.
Best is to hunt for small local brands than bigger brands. Small brands do not have big budgets to advertise on TV and Print media. They are willing to spend $100 for a sponsored post on digital media.
Joining a facebook group:
I personally prefer this method as this method is easy to get clients. The drawback of this method is that you will hardly find a small but reputed brand on facebook groups. On Facebook, they negotiate too much. Once I was offered only $6 for a sponsored post which I declined politely.
Posting a gig on Fiverr:
Fiverr an online marketplace for freelancers. You can create a profile of yours and post a gig for sponsored posts on your blog. Don’t forget to enclose your blog stats in the description.
The first client is hard to get after you get success with the first customer, a monthly smooth cash in for your blog.
Getting a sponsored post is tough for new blogs. But as the traffic increases and trust builds up more and more brands will contact you for a sponsored post. The best way to get sponsored posts is joining a Blog Agency like PayPerPost.